Day 11 (8.23)- Seoul’s Sense of Humor

On this day, we made a site visit to a company called Baemin, which specializes in easy food delivery (similar to Uber-Eats in the states, but given the population density of Seoul, distinctly more popular). But this is not what I wanted to focus on most in my post about the company. What makes Baemin unique, is its branding, as they develop all of their advertising independently, and let me tell you, these guys know how to have a good time…

First, heres a look at their view…

Next, is their sense of humor. Baemin has made a business not only out of food, but out of fun. All of their advertising is one big joke, and in this case, that’s a good thing.

Their welcome desk starts us off with the spelling of the English phrase “Nice to meet you,” but spelling using Hangul characters to say “Naiseu too michoo.”

And here’s a look at some of the workspaces for the company’s employees…

Some prickly coworkers…

I’m assuming some unique self-portraits?

An easy way to get around the office…

A nice quiet place to make a phone call…

A good spot to camp on those long, hard projects…

What this visit has showed me is exactly how fun the Korean culture has become. A country that has a strong history of hierarchies imbedded into not only the social scene, but the language itself is also evolving as a superpower for the fun workplace. Korean’s take themselves seriously where it counts, and allow themselves to have a little fun where that counts too, which should really show something about what it means to be Korean.